ACTIVISION PUBLISHING’S HOW TO TRAIN YOUR DRAGON VIDEO GAMEFLIES ONTO RETAIL SHELVES TODAY
24th March 2010 - Activision Publishing, Inc. (Nasdaq: ATVI) is bringing the ultimate dragon-training experience to kids with the release of How To Train Your Dragon™, the video game, based on the highly anticipated 3-D animated feature film from DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Players are the ultimate dragon hero, launched into an epic quest to train the world’s fiercest creatures. As gamers explore dynamic environments on and around the Island of Berk, they’ll customise their very own dragons with over 100,000 possible combinations. Along the way, gamers will collect valuable upgrades for speed, strength and fire, giving them powerful tools to battle for Viking victory.
”The How To Train Your Dragon video game allows kids to live the fantasy of creating their very own dragons and engaging in epic battles against other fire breathing foes,” said Rob Kostich, head of marketing for licensed properties,Activision Publishing, Inc. “Whether they are playing on their own or against family and friends, kids will have a blast in this high energy epic adventure.”
The game is available now for the Xbox 360® video game and entertainment system from Microsoft, Wii™, PLAYSTATION®3, and Nintendo DS. Rated “PG” for Mild Violence by the Australian Classification Board.